Free
$0
Forever free
- ✓ 3 audits per day
- ✓ All 17 tools
- ✓ 7‑day GA4 & GSC data
- ✓ Basic dashboard
- ✗ Real‑time analytics
- ✗ Custom date ranges
- ✗ CSV exports
- ✗ Priority support
Traffic Torch UX · SEO · AEO Audit Tools
NUSA is a free, browser-based audit dashboard. It scores your website across three areas: UX Health, SEO Lighthouse Plus, and AEO Performance. You get one score for each. You get a plain-English fix list streamed live as the audit runs. And you get it all in under a minute.
Google Analytics 4
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Sessions
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Users
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Page Views
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📊 Analytics
Search Console
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Total Clicks
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Impressions
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CTR
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Avg Position
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🌐 Search Console
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Choose the plan that fits your needs.
Pro
$6
per month
- ✓ 25 audits per day
- ✓ All 17 tools
- ✓ 30‑day GA4 data
- ✓ 28‑day GSC data
- ✓ CSV exports
- ✓ Priority support
- ✗ Real‑time analytics
- ✗ Custom date ranges
Enterprise
$68
per month
- ✓ 300 audits per day
- ✓ All 17 tools
- ✓ 365‑day GA4 & GSC data
- ✓ Real‑time analytics
- ✓ Custom date ranges
- ✓ CSV exports
- ✓ Dedicated support
All plans include all 17 tools. See full details →
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Create Account →Frequently Asked Questions
Why build NUSA instead of a traditional SEO tool?
Standalone SEO tools ignore UX, and standalone UX tools ignore AI search. After auditing hundreds of sites we saw that the real winners master all three. NUSA gives you a single dashboard that tells you where you actually stand across UX Health, SEO Intent and AI Search (AEO) — in one pass, in your browser.
How does on-page SEO affect findability in 2026?
In our testing, pages that nail title tags, meta descriptions, heading structure and internal links see a 20–40% increase in qualified organic traffic. But you also need to satisfy user intent and be ready for AI overviews. Sites with perfect technical SEO can still lose traffic when their content doesn't answer the user's actual question. NUSA checks both on-page signals and semantic relevance.
What's the biggest UX mistake we see?
Two things: ignoring mobile tap targets under 44px, and using long dense paragraphs. In one case study we boosted a client's dwell time by 60% just by breaking up paragraphs and increasing font size to 18px. NUSA flags these exact issues so you can fix them in minutes.
Does accessibility really help SEO?
Yes. Accessible sites tend to rank better because they offer a better user experience, and WCAG compliance often improves crawl efficiency — search engines can understand your page structure more easily. NUSA checks alt text, contrast, semantic HTML and landmarks so you can hit the WCAG 2.2 AA standard without hiring an expert.
How does content quality affect AI citations?
AI answer engines like Perplexity and ChatGPT rely on clear, structured, authoritative content. Adding a concise definition in the first 150 words, using FAQ schema and including first-hand data measurably boosts citation rate. NUSA's AI Search module measures exactly these signals — answerability, structured data, unique insights — to tell you how likely you are to be quoted.
How can I quickly improve my NUSA score?
Three-step sprint: (1) Add an author byline and bio on every post — often a 15-point jump in Expertise just from that. (2) Break long paragraphs into 2–3 sentence chunks — readability scores rise 10–20 points. (3) Create a Contact page and link to it in the footer — trustworthiness improves immediately. Then run the audit again and watch the numbers climb.
How Traffic Torch Works
How Traffic Torch Works
🏠 The Home Dashboard – Your Central Hub
The Traffic Torch Dashboard is your single point of control. Here's what you can do.
- Run any of our 15+ audit tools. Just enter a URL and pick your tool.
- View your Google Analytics 4 and Search Console data. Connect your accounts to see live metrics.
- Access your audit history. Every scan is saved. Revisit, re‑run, or share past reports.
- Ask Traffic Torch AI. Get instant, context‑aware advice on any result.
Everything runs fast. Everything stays private. We never store your analytics credentials.
📊 Google Analytics 4 & Search Console
Connect your GA4 and GSC properties once. The dashboard then pulls in:
- Key metrics – sessions, users, pageviews, conversion rate, clicks, impressions, CTR, and average position.
- Trend charts – daily performance for any date range (7, 14, 30 days, or custom for Enterprise).
- Top content & converting pages – see what drives traffic and conversions.
- Traffic sources, device breakdown, and geographic data.
- Real‑time view (Enterprise) – see active users as they browse.
Data is cached for speed. You can refresh any time. Guest users see demo data.
📋 Report Dashboard – Your Audit History
Every audit saves to your Audit History. From there you can:
- Review past results – see the tool, URL, and timestamp.
- Re‑run any audit – click "Scan" to re‑evaluate with the same tool.
- Copy the URL – share the audit link with teammates or clients.
- Delete audits – keep your history clean.
Pro and Enterprise store history in the cloud. It syncs across devices. Free users get local storage with a 5‑audit limit.
🧠 Ask Traffic Torch AI – Your Personal Assistant
Now available on every tool. After an audit, click "Ask Traffic Torch AI" to get:
- Actionable recommendations – tailored fixes based on your page.
- Context‑aware answers – ask follow‑up questions on any metric.
- Honest guidance – the AI says when it isn't sure.
- Seamless integration – works across all 15+ tools.
The AI reads your audit data. Then it gives you clear, step‑by‑step guidance. Think of it as a senior SEO consultant on call.
* Beta feature – your feedback makes it better.
The Three Pillars of Traffic Torch
Every tool we build rests on three principles: UX Health, SEO Intent, and AI Search (AEO). Each tool gives a focused score. The dashboard brings them together.
UX Health
Readability, navigation, accessibility, mobile/PWA readiness, and performance proxies. Shows where users get stuck.
SEO Intent
E‑E‑A‑T signals, content depth, readability, and schema markup. Aligns your content with search intent.
AI Search (AEO)
Answerability, structured data, EEAT, scannability, conversational tone, originality, and anti‑AI safety. Built for Perplexity, Gemini, and ChatGPT.
NUSA
We built NUSA to cut through the noise. No fluff. No dark patterns. Just honest, actionable data about your site's findability and user experience. Fix what's broken. Then let your users – and search engines – do the rest.
Full Audit Checklist
See the Full Checklist 🗝️
✅ What We Look For
- ✔ Readable sentences (under 20 words) and short paragraphs
- ✔ Clear headings and scannable structure
- ✔ Author bylines, bios, and citations
- ✔ Mobile‑friendly design and touch targets
- ✔ Fast loading and optimised assets
- ✔ Structured data (FAQ, Article, Person)
- ✔ First‑person language and engaging questions
- ✔ Fresh, original insights and case studies
❌ Common Pitfalls
- ✘ Walls of text with no breaks
- ✘ Missing alt text or low contrast
- ✘ No about, contact, or policy pages
- ✘ Slow Core Web Vitals
- ✘ No schema or outdated schema
- ✘ Passive voice and vague language
- ✘ Repetitive, generic AI‑sounding content
- ✘ No clear answer in the first 150 words
We score each of these in real‑time, in your browser. No data leaves your device.
Try it – paste your URL above and see where you stand.
Why Search Matters in 2026
Why Search Matters in 2026 (and Why NUSA Helps)
Search Has Changed – So Have We
A decade ago, stuffing keywords and buying backlinks worked. Today? That gets you penalised – or simply ignored.
Modern search engines reward pages that are genuinely helpful, trustworthy, and easy to consume. AI answer engines do the same.
We built NUSA to measure exactly those signals. No guesswork. No vanity metrics. Just a clear, actionable dashboard.
What You Get With NUSA
- Three independent audits – UX, SEO, AI – in one view
- Real‑time scoring without sending your data to a server
- AI‑Generated fixes (beta) that are honest
- Clear recommendations that actually make a difference
We use NUSA ourselves. It helped us double our traffic and halve our bounce rate. We hope it does the same for you.
SEO AEO & UX Audit Tools
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10-module UX, performance, accessibility & agent-readiness audit with what/how/why explanations.
AEO Performance Tool
9-module AI crawler audit — render fidelity, schema parse, content extractability, plus CMS fixes.
Topical Authority Tool
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SEO Entity Tool
Semantic entity extractor + audit + fixes.
SEO Intent Tool
Intent matching + E-E-A-T audit + fixes.
Local SEO Tool
On-page local audit + NAP, schema, map signals + fixes.
Product SEO Tool
Product page audit + eCommerce signals.
Quit Risk Tool
UX friction audit + bounce prediction + optimizations.
AEO Audit Tool
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AI Content Tool
Detect AI patterns + humanize content + forecasts.
AI Voice Search Tool
Instant 360° audit for voice SEO.
Schema Generator Tool
Detect & generate 18 Schema Markups in JSON-LD.
Keyword Research
High impact keyword research and generator tool.
Help Guides
Practical SEO tutorials: Deep-dive diagnostics, high-impact fixes.
Traffic Torch
360° SEO • UX • AI Optimization Toolkit. Deep Diagnostics, Plugin Solutions, SEO & GEO Fixes & Educational Insights.
Traffic Torch delivers transparent, privacy-first SEO and UX analysis. We combine real correlation research with algorithm insights and performance testing. From instant health scores to competitive gap breakdowns, AI-suggested optimizations, and educational guidance – we help creators, agencies, and businesses rank better and build superior user experiences.
Ylia Callan – Lead Developer
Musician • Author • Researcher • Web Designer • TAFE NSW Australia • Creator of the open-source NUSA audit toolkit. Bridging creativity, consciousness exploration, and modern technology to build meaningful, performant, and user-centric experiences.
Server Stacks
Hosted via GitHub for blazing-fast static delivery and updates. Protected and accelerated globally by Cloudflare with edge CDN, security, and performance optimizations.
Core Expertise: SEO Correlation Research • UX Optimization • Privacy-First Development • AI-Assisted Diagnostics. Continuously aligned with the latest guidelines, best practices, and real-world data.
Published: 2025-11-01
Last updated: 2026-09-26